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Marketing Research Senior Executive

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Noida, Uttar Pradesh, India

  1. Sopra Steria
  2. Support Functions
  3. 3 to 5 years
  4. Standard
  5. Noida, Uttar Pradesh
  6. All Sectors

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Company Description

About Sopra Steria
Sopra Steria, a major Tech player in Europe with 50,000 employees in nearly 30 countries, is recognised for its consulting, digital services and solutions. It helps its clients drive their digital transformation and obtain tangible and sustainable benefits. The Group provides end-to-end solutions to make large companies and organisations more competitive by combining in-depth knowledge of a wide range of business sectors and innovative technologies with a collaborative approach. Sopra Steria places people at the heart of everything it does and is committed to putting digital to work for its clients in order to build a positive future for all. In 2024, the Group generated revenues of €5.8 billion.
The world is how we shape it.


Job Description

Market Intelligence & Analysis

  • Monitor, track, and analyze industry trends, market shifts, and emerging technologies relevant to IT Services.
  • Develop and communicate market forecasts and scenario models to support strategic planning.

Competitor Insights

  • Conduct competitive benchmarking, SWOT analysis, and evaluate go-to-market strategies of key competitors.
  • Deliver detailed insights on competitor strengths, weaknesses, threats, and opportunities.

Market Sizing & Opportunity Assessment

  • Conduct TAM/SAM/SOM analysis to quantify and prioritize market opportunities.
  • Provide strategic recommendations for expansion, investment, or diversification based on data-driven analysis.

Strategic Reporting & Executive Presentations

  • Prepare high-impact reports and storyboards tailored for senior stakeholders, including C-suite and strategic business units (SBUs).
  • Present insights clearly and persuasively, enabling informed decision-making.

Collaboration & Project Leadership

  • Work cross-functionally with strategy, business development, marketing, and delivery teams to align research with business priorities.
  • Manage ad hoc analytics and research requests, ensuring timely and high-quality delivery.
  • Oversee small project teams or analysts as needed to deliver research or analytics outcomes.

Preferred

Data Analytics & Forecasting

  • Analyze large and diverse data sets to extract meaningful business insights.
  • Create predictive models, scenario analysis, and market forecasts to support strategic decisions.
  • Evaluate and visualize KPIs related to market performance, competitor movement, and customer trends.

Visualization & Reporting

  • Design and develop dashboards and visual reports using Power BI, Tableau, or similar tools.
  • Build dynamic and interactive data visualizations to simplify complex data for business stakeholders.
  • Structure compelling data narratives and visual storyboards tailored for C-level executives and strategic business units.

Research Tools & Vendor Management

  • Use premium databases for secondary research and data mining.
  • Manage third-party vendors or consultants for commissioned studies or external benchmarking projects.

 

Total Experience Expected: 03-07 years


Qualifications

• Master’s degree in business administration, Economics, Strategy, or a related field.

• Minimum 4+ years of relevant experience in market research, strategy, or competitive intelligence—preferably within IT Services or technology consulting sectors.

• Fluency in English (oral and written) is mandatory

• Strong business research and analytical acumen with the ability to interpret complex datasets.

• Expert in secondary research and competitive intelligence frameworks.

• Knowledge of Power BI or similar data visualization tools is a plus.

• Exceptional verbal and written communication skills; adept at structuring, storyboarding, and presenting insights.

• Strong interpersonal and collaboration skills across business units.

• Proven experience in managing small-to-mid-sized teams and mentoring talent.

• Demonstrated ability to solve complex business problems with a solution-oriented mindset

 

 


Additional Information

At our organization, we are committed to fighting against all forms of discrimination. We foster a work environment that is inclusive and respectful of all differences.

All of our positions are open to people with disabilities.

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